February 3, 2009

Akihabalove Record Label

The first half of Momoi's latest fanclub update reads more like a stockholders' address than the sugary status updates an idol typically sends to fans. Inspired by the 2002 UK film "24 Hour Party People" which depicts the rise of Factory Records, Momoi has announced the formation of her own production label called Akihaba Love Records, named so because she loves Akihabara. Coincidentally, it was when Momoi assumed her DJ momo-i identity to produce the song "Akihabalove" for Perfume that many people suspected something like this would be inevitable. Principle among the reasons to form her own label appear to be that she does not wish to be under any constraints.

The label's first release will be the theme song for the upcoming Yurumeitsu OVA in April, based on a 4-koma series by Saxyun. The song is performed and composed by Momoi. She will also be voicing the lead character Yurume in the series. The label will also be working on a collaboration project codenamed "Summer of Love" due in May with the first collaboration partner featuring the legendary Okui Masami. The titles for songs have not been revealed, but Momoi says she will probably be acting as support for Masami's vocals, and will be rocking on her keytar. She indicates that details will be provided on her newly established Akihaba Love channel in NicoNicoDouga next week. Starting this month, Momoi will also be leveraging Nico to do live 60 minute broadcasts on the last Tuesday of every month (9pm Japan), which may prove very interesting as Momoi will interact with fans in real time. Finally, Momoi announced she would be holding a singing audition and is welcoming demo tapes and submissions through Nico.

As of now, Momoi's Avex page is still up. Considering Momoi has had to change her name to momo-i when releasing under non-Avex labels, she may be stuck under some non-compete clause in her contract. We might be able to use this to speculate on her status a bit early depending on how she is credited on upcoming releases to see when her contract period expires. Not that this has any point of course since we will all find out sooner or later. She may still be partially attached or dropped altogether. One ramification for Animelo is that she loses Avex's backing in the latter case. Then again, her strengthened relationship to dwango (NND) could make up for it.

Good luck to Momoi in her label startup! Next I hope she starts her own fashion line. Whatever happened to her ambitious plan of giving otaku big makeovers?

Update with links from comments:

Right Gauge announcement

AKIHABA LOVE RECORDS. Presented by Dwango AG Entertainment.

Momoi's blog announcement on Ameblo

Panel report & pictures

Posted by Paranda at February 3, 2009 1:28 PM


Funny thing, when I was reading the first paragraph of your post I immediately thought of Makkun. I guess she's just walking the same path Momoi is going to start on.

Looking forward to the collaboration XD If all my fav artists did just that with each other, it'll make buying their stuff so much easier and cheaper! XD

Posted by: omo at February 3, 2009 2:22 PM

I definitely love her first choice. There is a lot of synergy in that combo. Momoi did do that cover on Buddy so she and Makkun must have some good relations going back and forth.

Overall I'd guess the potential to pull a lot of good artists for Summer of Love project is pretty high given how many people she knows and the fact that she has legitimately good compositional skills. I think Momoi's only real weakness is arranging but it has been getting better over the years and she knows some great musicians to fill that gap if needed.

Posted by: paranda at February 3, 2009 10:20 PM

Can we hear that "Yurumeitsu" song anywhere? Does the new label have a website? I depend on your blog for momoi info, so links would be appreciated.

Posted by: 電波の世界 at February 3, 2009 11:33 PM

Most of this is just paraphrasing from the m.m.m. email that Momoi sent out to fanclub members which is all text. I don't think Yurumeitsu can be heard anywhere yet, but you can check out dwango's Akihabalove page which will be updated as things happen.

Also of interest:

Momoi's AKIHABALOVE blog entry

Panel report & pictures (panel video to be posted on Nico on 2/9)

Posted by: paranda at February 3, 2009 11:45 PM

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